Our Vision



MAAC (Music Against Animal Cruelty) is a non profit organization with one simple directive: to aid in wildlife conservation. MAAC is a vehicle conceived by Jonny White of Art Department fame and long time friend and founder of Pulse Radio, Wade Cawood in collaboration with Tears for Tigers founder Jack Baucher to act as a broker between musicians, music industry and music fans alike, and organizations who are working on initiatives to save various animals facing the dangers of a diminishing population and/or extinction. Ultimately MAAC's objectives will extend to curating large scale events with the intention of raising substantial funds, allowing us to curate our own initiatives. In the interim we will be working as a "fund" to which anyone can contribute. We in turn will select various "grassroots" initiatives as beneficiaries.

Whether it be to save lesser known animals who desperately need our help like the Wild Dog, or to enable Rangers to educate land-owners and farmers as to how they can safely utilize their land to produce crops or livestock without harming local wildlife, our mission is to help.

Wildlife conservation is an issue near and dear to our hearts. We have come to realize that there is an often overlooked opportunity for artists and fans who are passionate about this issue to make a difference. Our plan is to galvanize the support of the music industry—a worldwide collective of likeminded individuals who together can make a significant difference.