SUPPORT VIA PERFORMANCE
(INDEPENDENT OF MAAC) Support via performance is a more aggressive way for an artist who is extremely passionate about wildlife conservation and cruelty towards animals to get involved and make a difference.
This initiative is the highest tier and encompasses several of the other tiers into one: raising awareness, funds, and support from the music community in different parts of the world. There are two ways in which to activate this tier.
would see the artist/promotor/brand take the initiative to create their own MAAC fundraising event as follows ; Artist/Promotor would arrange (in co-operation with MAAC) for their own event to be produced as a fundraiser. in this instance, all promotional material would be organized and provided by MAAC as well as PR around the event - showcasing the efforts made by the artist and or promotor. Donations can be raised in the following ways.
ARTIST fee donation
PR would center around the artist as the key organizer of the fundraiser in support of MAAC, making them a “Tier A Ambassador” and the focus of all PR around the event & via MAAC media platforms
Promotor would agree to donate a portion of proceeds from the event (minimum donation required based on capacity and ticket price). This would showcase the event organizers efforts to support wildlife conservation without the artists involvement making them a “Brand Ambassador” in all PR and via MAAC media platforms.
ARTIST & PROMOTER (club/brand) - “match me” donation
Promotor would agree to match the portion of artist's booking fee donated by the artist. this brings everyone involved in the event together in a united effort to raise as much money and awareness as possible form the event. this would mean that PR would showcase support form both the artist and the promotor (club/brand) as “Tier A Ambassadors”
MAAC merchandise sold on site and in lead up to the event.